#ASTD and #ATD – What’s in a Name? Plenty

It’s funny how the dropping of a single letter – nothing more than a short curvy line – can change so much and cause ripples throughout an industry. Such is the case with the change announced at the ASTD International Conference and Expo this week.

ASTD is no more, having been rebranded ATD. While most people will refer to the organization in a way that simply drops the “S” – a smart marketing move that maintains the TD of Training and Development – the meanings behind the acronyms reflect a much more significant shift.

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