ATD Conference Reinforces Need for L&D Professionals to Demonstrate Business Value

The Axonify crew just got back from the ATD Conference in Orlando, Florida. We were there to speak, exhibit and participate in conference sessions over the past week.

As a marketer, my focus was to attend the sessions to gain more insight into the challenges of learning professionals and opportunities in this changing industry. In each session, I was surrounded with intelligent professionals from across the globe—experts in training and development. I felt like a fish out of the water, to say the least. But, as one of the few people outside of this profession, this also afforded me a kind of permission to ask questions. And these professionals were more than willing to dish about their frustrations.

Probably the most common issue I heard was that learning professionals don’t feel valued in their organizations. They can’t get the attention of the C-level execs, and they don’t know what to do about it. These people are incredibly passionate about their roles and want to make a difference.

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