The Axonify crew just got back from the ATD Conference in Orlando, Florida. We were there to speak, exhibit and participate in conference sessions over the past week.
As a marketer, my focus was to attend the sessions to gain more insight into the challenges of learning professionals and opportunities in this changing industry. In each session, I was surrounded with intelligent professionals from across the globe—experts in training and development. I felt like a fish out of the water, to say the least. But, as one of the few people outside of this profession, this also afforded me a kind of permission to ask questions. And these professionals were more than willing to dish about their frustrations.
Probably the most common issue I heard was that learning professionals don’t feel valued in their organizations. They can’t get the attention of the C-level execs, and they don’t know what to do about it. These people are incredibly passionate about their roles and want to make a difference.
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