ATD ICE 2018 Keynote Recap: Marcus Buckingham

Keynote: Marcus Buckingham

Marcus begins by discussing the research he’s at ATD ICE to conduct. He explains his process for conducting this research. Using marriage as an example, he explains how if you study all of the unhappy and happy marriages, there is one thing in common: people argue a lot. Following the logic that good is the opposite of bad, so for a really good marriage, don’t fight. But this isn’t true. It’s the space between the fights that defines a really good marriage – the fights are a way to reconnect.

“You can’t infer what excellence looks like by studying failure.” (Buckingham, 2018)

They found a number of misconceptions…or lies…within their research. It’s very hard to stay on top of talent when you’re looking at a series of lies about work:

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