ATD ICE 2019: Keynote Recap: Seth Godin

When I first started freelancing, nearly 10 years ago, I consumed every Seth Godin book I could find, and I eagerly anticipated reading anything that he posted on Seth’s Blog. He was my small business sensei! When ATD announced that he was one of the keynote speakers, alongside Oprah Winfrey, I was torn. I couldn’t decide who I was most excited for…Oprah or Seth. After seeing Oprah yesterday, I can definitely say it’s both, but initially I struggled to decide.

One of my first screencasts was actually a book review of The Icarus Deception: How High Will You Fly? To say that I’m excited to spend a bit of time with my small business sensei is an understatement.

Seth comes out and talks about how we always feel behind the eight-ball. He discusses how there is maybe a different way for us to get ahead! When we’re asked “What do we make?”, we should respond with ‘work that matters for people who care’. We tell stories!

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