Attraction Marketing Tips For Extended Enterprise Learning Success

Are you responsible for marketing educational content to customers, channels partners or other audiences that operate outside of your organization?  If so, how easy is it for you to connect with these audiences and convince them to engage in training?

If you think this process is challenging, you’re not alone.  A few months ago, we asked nearly 100 learning professionals to finish the question:  “Attracting new or returning external learners to buy or consume content is…”

43% told us that above all, attraction marketing for extended enterprise learning is difficult.  Another 33% said it’s time-consuming, while 8% said it’s expensive.  Surprised?  I’m not.  As an analyst and consultant who focuses exclusively on extended enterprise learning, I hear these concerns all the time.

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