Automation vs Alienation: How To Keep Warm And Automate

You’d be hard pressed to find someone who doesn’t accept automation as a useful and efficient tool in many areas of business. Specifically speaking, automation can be incredibly helpful in marketing.

However, there is one very real downside to automation seen across any industry that uses this tool. The threat is that of alienation. It’s all too easy to let this tool take over to a point where the customer is well aware that they are no longer dealing with a human.

In effect, it can alienate consumers in a number of ways, which may turn them off your brand, unraveling some of the beneficial work the automation has done in the first place.

What is marketing automation?

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