Babbel Towers In the Global Language Learning Market. But U.S. Brand Recognition Is Still a Challenge.

Roughly one year ago, the language learning app Babbel was working to revamp its offerings and features. The company was planning to add games, podcasts, and other multimedia content. It was also building out live class capabilities.

“I remember thinking, ‘Do people really want to get on a Zoom call for a class?’” said CRO Julie Hansen via videoconference. “Well, here we are.”

These capabilities went live in February. And they were extensive. The company not only built an in-app podcast player, it also created a library of podcasts. To stand up the live classes, they added videoconferencing capabilities and began to hire a team of tutors. Babbel Live classes are capped at six learners.

Widely Used and Long-Profitable, Babbel Is Still Making Inroads in the U.S.