Be on trend

Now more than ever, it is critical that your business strategy is on trend with what customers want and need.  Things are changing rapidly for so many businesses you must be flexible and adapt or your business might just disappear.  

Start by identifying the trends that are on fire right now (they might be COVID related and might not).  Next, examine your current business strategy and see how you can integrate those trends into your business today (or in the short term).  Third, realign your go-to-market strategy to incorporate the trend into your unique value proposition, messaging, positioning, product, pricing and even your target market.  

I have a client who offers an incredible line of coffee function drinks ( which has three SKUs (KETO, Mocha, and New Orleans).  And guess which one far outsells the other two.  You got it, KETO.  Why?  Because it is on trend.  

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