Before and after a webinar: How to engage attendees

When you think about how to host a webinar, you may be tempted to focus exclusively on what happens during the training. Your first questions are likely: “How do I create a nice presentation?” “What software should I use?” “How do I make the presentation more interactive?”

But the questions shouldn’t stop there. Learning is an ongoing process, and the steps you take before and after an online training session deserve attention too.

Whether you’re training employees, customers, or external partners, preparing for and following up on your webinar will add value and increase learner engagement. The key is to understand why pre- and post-webinar experiences matter and how to leverage both.

A well-delivered webinar doesn’t guarantee learning