Begin the Learner Experience at the End

By David Wentworth, Principal Learning Analyst, Brandon Hall Group

In the ongoing conversation about the learner experience, organizations are getting better at identifying the many facets of the experience: content, technology, strategy, relevance, etc. But there is one element consistently missing from the discussion: measurement.

What does measurement have to do with the learner experience? Most organizations assume that by the time they reach the measurement phase, the learning has already been accomplished.

It’s worth noting that the modern learning experience includes games, simulations, virtual reality, videos and more — none of which companies seem to know how to measure. This is precisely what’s wrong with learning measurement today.

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