Behavioural Design and Online Learning

Humans are extraordinary. We’re a species of skydivers, roundabout enthusiasts, stamp collectors and astronauts. We’re a wonderfully wacky assortment of characters, and we definitely aren’t as predictable as we often think.

The field of behavioural science has made understanding human behaviour its mission.

Behavioural design fuses behavioural science with design thinking, a human-focused approach to problem-solving. The goal of behavioural design is to use technology to change human behaviour. But, before you start dreaming about downloading new skills directly into your brain, think about the power of ingenious user experiences which gently affect your behaviour.

Finding the Motivation to Change

To change behaviour, you need to understand motivation. BJ Fogg has devised a framework explaining how behaviour change and motivation are connected. If you want someone to change their behaviour, you need to make sure that they have both the ability and the motivation to do so.

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