Benefits of a White Label eBook Platform for Publishers

In the times gone by, corporate branding for a company was limited to its logos and customized letterheads. In the era of the Internet, businesses with a web presence took the concept further to brand all their digital assets including their websites, apps and social media handles. So, each of these reflected the same color scheme, font style, background, UI, navigation and text color etc., to provide clients a uniform experience across all assets. As digital media evolved, so did the concept of branding.  With cloud services and Software as a Service (SaaS), businesses could invest in and use third-party assets, and customize them as their own through a process called white labeling. 

White labeling is a means to legally customize and brand a product or service produced by a third party as your own, typically, for a nominal fee. The benefit is that you don’t have to spend time and resources on developing the product yourself and you can customize an existing solution. White labeling has found use in almost all industries from business marketing to food services to B2B products and services.

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