Many marketers use third-party bidding tools to add a level of automation to their campaigns. These tools are able to measure additional data signals and therefore optimize accounts in ways that human beings could never do on their own. Another major benefit of automated tools is that they can almost optimize in real time. However, no tool can achieve true auction time adjustment.
This post was first published on eLearning Industry.
Tags: eLearning eBooks • eLearning Marketing Strategies • eLearning PPC Campaigns • Google in eLearning • Marketing Automation