Best Practices in Publishing & Distributing eBooks at Scale

Every once in a while, there comes a revolutionary technology that disrupts the entire industry. Integrated Circuits revolutionized the computer industry, LED technology revolutionized the television, capacitive touch revolutionized UI in digital computers, and over the past decade, eBooks have revolutionized the publishing industry with ebook publishing.

Even though most of the research regarding the impact of eBooks and eBook publishing has been conducted in the USA, some studies have shown that other countries may have undergone greater penetration.

Back in 2012, a study by Bowker found that India emerged as the country with the most number of people (24%) having used eBooks, compared to the UK and Australia (21%) and the USA (20%).

According to the 2017 version of the Global eBook Report published by Wischenbart, eBooks have quickly taken around 15 – 25 percent of the largest publishers’ sales in North America and the UK. Among the emerging economies, China has seen a unique and continuous rise in book sales.

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