Better Benchmarking

I was on a phone conversation and was asked whether I compared my clients against others in the business to help them figure out where they’re at. E.g. do I offer my partners the chance to benchmark. And after a bit of thought, I said that no, I didn’t, and explained why. Moreover, they found my answer intriguing, so I thought I’d share it with you.

So, as I’ve said before, I don’t like best practices. In fact, as I’ve written before, I think we shouldn’t benchmark ourselves against others. That’s a bad practice. Why? Because then we’re comparing ourselves against a relative measure. And I think we should be comparing ourselves to a principled metric about where we could and should be.

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