Big subject, short timeframe

Recently, I was faced with a request to teach “social media marketing” to social issue advocates on a budget. But I only had about an hour and had no idea what they wanted to learn.

So, rather than go in blind and hope for the best – what I did was create a presentation that would allow me to easily present options and deliver just what the audience wanted.

Firstly, I chose several free tools that I thought my audience should know about. These were tools used by other social justice advocates on the web.
Next, I created mini-presentations for each of these.

I then created a handout with links to all of the tools so, regardless of what was covered, they could take away information and explore other tools on their own. That would cover the people who didn’t vote with the majority on the tools covered on the day.

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