All business owners would agree that customer retention is key to surviving and moving forward, especially in highly competitive markets like SaaS. To retain their clients, they spend a generous part of the company’s budget on marketing strategies and product development.
But there’s one more way these companies can successfully build loyalty and safeguard their position in the market– customer education. Customer training can really help companies with complex products create a smooth customer onboarding process and offer training resources that will facilitate product adoption and increase the chances that clients will make the product part of their daily routines.
This is where microlearning comes in.
Microlearning is a training delivery method where learning units are brief (“bite-sized”) – usually between 3 to 7 minutes. Microlearning’s key selling point is that it beats our notoriously short attention spans and keeps learners’ attention.
Tags: Course Creation