It seems pure common sense to assign new generations the role of transforming business through technology. They have simply not known anything else. I am referring to digital natives or members of the so-called Generation Z (born between 1994 and 2009), and Millennials (born between 1980 and 1994). The rest of us can – and should – update our skills. In fact, we also specialize, innovate and even make technology our way of life, beyond a tool in our own way. But this process will undoubtedly have required considerable dedication, an increasingly valued time, and an intellectual demand that is far from the natural assimilation of knowledge or processes typical of Millennials and Zeds. In short, the component of effort that requires “another way of doing things.” This is what differentiates Millennials and Generation Z. They are digital by nature. Others have simply made the leap.