Blog from the ATD International Conference: Gamification & Learning

I’m at the ASTD International Conference & Exposition in Denver, CO and trying live blogging for the first time.  Mary Myers and Robert Pearson from Maritz Canada are speaking on Driving Engagement & Performance: Gamification & Learning

Fun can change behavior for the better. The presenters showed a video that covered how people don’t want to take the stairs, they want to take the escalator, but by gamifying the stairs, there was a 66% increase in the number of people taking stairs.  More of these types of videos are on the funtheory.com.

Definition of gamification:  the application of game mechanics to a non-game environment

Paul Lawrence, Harvard University, an organizational psychologist, teamed up with dean of business school and wrote a book called the Four Drive Model:  all behavior stems from 4 drives:  aquire, defend, create and bond

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