Our journal of discoveries, interviews and updates. Read on to uncover insights into — and the biggest secrets of — customer education and customer success.
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Value proposition design is a necessary starting point for building your education services offerings and marketing plans. Once you have completed your value proposition canvases, […]
“One topic, one course” thinking is holding back education services. Well, not all teams. Leading education services teams use product management thinking in an effort […]
If you read my last article, you know that I struggled with value proposition design because I didn’t really know how to answer the question, […]
When I created my first value proposition canvas and showed it to others, the first question asked was, “How do we know if this is […]
For us to execute effective education services marketing and drive customers to purchase, complete, and apply what they learned in our training courses, we need […]
Unless you have a good set of customer profiles, you cannot create effective education services marketing, or for that matter, you cannot create effective training […]
The job of an education services team at an enterprise software company is to develop and deliver education programs to help customers learn how to […]
Back in the olden days of early 2020, we visited a customer onsite (pre-Covid-19) to deliver a quarterly business review (QBR) and participate in a […]
In light of the guidance we’ve all been given about physical distancing, you are likely making changes to your in-person training offerings. You may be […]
When building a business case for customer education, there are many factors that go into it. Return on investment is certainly the most obvious and […]
Every entrepreneurial CEO, including the one who founded your company, looks at revenue streams a vital to future growth. Therefore, your CEO is constantly thinking […]
The main objective of product training is to enable your customers to start using your product as quickly as possible. Passive teaching methods like presentations, […]
