Our journal of discoveries, interviews and updates. Read on to uncover insights into — and the biggest secrets of — customer education and customer success.
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Our customer education maturity model has matured. We have adapted it to the changing times and to provide an improved model for building and operating […]
We’ve been working furiously on updating our customer education maturity model, based largely on the need to include a few important activities that mature teams […]
We should not base our customer education mission on teaching product features to customers. We know this. Yet, expediency often wins the day and dictates […]
It is a constant struggle for customer education to get sales teams to sell customer training. Why? There are two broad hurdles that must be […]
The education services function, in most software companies, is treated as a cost center. The mindset is about allocating budgets, controlling spend, and minimizing the […]
Classroom training is the leading revenue generator for education services. TSIA reports that 79% of customer training revenue is derived from instructor-led training, 38% of […]
It’s that time of year again: annual planning. It’s when education services teams at software companies all over the world scramble to put presentation decks […]
Congratulations to PluralSight on your October 14, 2020 acquisition of DevelopIntelligence. I especially want to call out Aaron Skonnard, co-founder and CEO of PluralSight, for […]
Most executive teams and founder/CEOs intuitively know that customers will need some level of help in learning how to use the software they just purchased […]
We just launched a podcast. It’s called, Connecting the Dots. It is a podcast about building a SaaS business on learning. Learning from customers and […]
You cannot hire people onto your education services team because you are busy. This is a bad idea. It means you have no staffing model, […]
A sales forecast is an expression of expected sales revenue. It estimates how much your company plans to sell within a certain time period—and the […]
