Our journal of discoveries, interviews and updates. Read on to uncover insights into — and the biggest secrets of — customer education and customer success.
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Keeping up with the emerging new trends in the customer education world is challenging, but critical for your success. As learners' habits and behavior evolve, […]
As companies collect more data, they're continually looking for ways to communicate that information to people in a way that's engaging and informative. It's something […]
I just spent the day with a software company in a private workshop to help them design their customer education strategy. I love facilitating these […]
With the rise of the customer success philosophy, companies are spending even more on corporate training. They know well-trained customers use their products more, get […]
Recently, Bill Cushard, ServiceRocket's Director of Marketing and a Customer Success strategist, was a guest on a webinar hosted by ClientSuccess, talking about customer education (CE) strategies. Bill is […]
How do you price your customer education (CE) programs? Do you have a strategy you use to assess the value of the program, the cost […]
"How should I promote my training?" That is the main question I get asked when I talk to customers and one of the biggest pain points […]
Many software companies treat training as an afterthought, only selling enough of it to get customers up and running. They're missing out on the competitive advantage that […]
What is strategy? A quick dictionary search on Merriam-Webster shows it can mean "a careful plan or method" and "the art of devising or employing […]
When it comes to our customer education strategies, most of us are in reaction mode. This can get us into trouble because we make promises that […]
If the main goal of your company is 'growth' right now, whether that's growing revenue or customers, did you know that a customer education strategy […]
Account-based marketing (ABM) is all the rage right now, as companies use it to laser-target their marketing to specific audience members. It's one of the […]
