Learndot

Our journal of discoveries, interviews and updates. Read on to uncover insights into — and the biggest secrets of — customer education and customer success.

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Posts by Learndot

Strategy: Is It Really Dead Or Can It Work In Customer Education?

What is strategy? A quick dictionary search on Merriam-Webster shows it can mean "a careful plan or method" and "the art of devising or employing […]

Know Your Goal Before Developing a Customer Education Strategy

When it comes to our customer education strategies, most of us are in reaction mode. This can get us into trouble because we make promises that […]

Why Education is Good for Company Growth

If the main goal of your company is 'growth' right now, whether that's growing revenue or customers, did you know that a customer education strategy […]

Your guide to using account-based marketing to sell training

Account-based marketing (ABM) is all the rage right now, as companies use it to laser-target their marketing to specific audience members. It's one of the […]

Can sales incentives work to sell customer education programs?

The mantra from most business executives is "expansion in all ways", and for most teams in the organization, it's easy to figure out how to […]

Use Follow-up Emails to Beat the 'Forgetting Curve'

"What is the Empire State Building?" "Who is Picasso?" "What is the Atlantic Ocean?" One of my favorite things is trivia and more specifically, Jeopardy! […]

Start small: How customer education teams can scale up their metric use

Data analytics at any scale is intimidating, especially to customer education teams who aren't used to looking at numbers. There are so many pieces of […]

Learning how customer education impacts software adoption

With the rise of 'as-a-Service' (or XaaS) products around the world, software companies are becoming more aware of the importance of customer education. They're seeing the […]

Data Matters, Especially to Customer Education Teams

Big Data. KPIs. ROI. Average whatevers. These days it's pretty hard to get away from numbers. Companies are using their data to uncover all sorts of information […]

Customer Education Trends to Watch in 2018

This is not a prediction. It is more of a description of trends that are already underway. Some of you early adopters are riding these […]

5 Reasons to Attend: Design Your Customer Education Strategy [New Course]

In December 2017, Customer Education University announced a second course called, How to Design a Customer Education Strategy, and I am very excited about it. One of the best things […]

Learndot Earns Two: 2017 Talented Learning LMS Awards. WOW! Honored.

ServiceRocket is proud to announce that we have received two Learning Management System (LMS) awards from technology research firm Talented Learning in 2017. Learndot has been named […]

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