Learndot

Our journal of discoveries, interviews and updates. Read on to uncover insights into — and the biggest secrets of — customer education and customer success.

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Posts by Learndot

Dare to find out if your training is effective?

With the rise of the customer success philosophy, companies are spending even more on corporate training. They know well-trained customers use their products more, get […]

[Webinar recap] How to design a customer education strategy

Recently, Bill Cushard, ServiceRocket's Director of Marketing and a Customer Success strategist, was a guest on a webinar hosted by ClientSuccess, talking about customer education (CE) strategies. Bill is […]

Going, going, gone... how to price your training program to sell

How do you price your customer education (CE) programs? Do you have a strategy you use to assess the value of the program, the cost […]

Three practical ideas on how to market your training program

"How should I promote my training?" That is the main question I get asked when I talk to customers and one of the biggest pain points […]

Creative ways to get your sales team to sell your customer training

Many software companies treat training as an afterthought, only selling enough of it to get customers up and running. They're missing out on the competitive advantage that […]

Strategy: Is It Really Dead Or Can It Work In Customer Education?

What is strategy? A quick dictionary search on Merriam-Webster shows it can mean "a careful plan or method" and "the art of devising or employing […]

Know Your Goal Before Developing a Customer Education Strategy

When it comes to our customer education strategies, most of us are in reaction mode. This can get us into trouble because we make promises that […]

Why Education is Good for Company Growth

If the main goal of your company is 'growth' right now, whether that's growing revenue or customers, did you know that a customer education strategy […]

Your guide to using account-based marketing to sell training

Account-based marketing (ABM) is all the rage right now, as companies use it to laser-target their marketing to specific audience members. It's one of the […]

Can sales incentives work to sell customer education programs?

The mantra from most business executives is "expansion in all ways", and for most teams in the organization, it's easy to figure out how to […]

Use Follow-up Emails to Beat the 'Forgetting Curve'

"What is the Empire State Building?" "Who is Picasso?" "What is the Atlantic Ocean?" One of my favorite things is trivia and more specifically, Jeopardy! […]

Start small: How customer education teams can scale up their metric use

Data analytics at any scale is intimidating, especially to customer education teams who aren't used to looking at numbers. There are so many pieces of […]

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