Learndot

Our journal of discoveries, interviews and updates. Read on to uncover insights into — and the biggest secrets of — customer education and customer success.

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Posts by Learndot

Bring the future to your training today

Keeping up with the emerging new trends in the customer education world is challenging, but critical for your success. As learners' habits and behavior evolve, […]

Using storytelling to deliver data-driven information

As companies collect more data, they're continually looking for ways to communicate that information to people in a way that's engaging and informative. It's something […]

How you can improve your customer education strategy in one day

I just spent the day with a software company in a private workshop to help them design their customer education strategy. I love facilitating these […]

Dare to find out if your training is effective?

With the rise of the customer success philosophy, companies are spending even more on corporate training. They know well-trained customers use their products more, get […]

[Webinar recap] How to design a customer education strategy

Recently, Bill Cushard, ServiceRocket's Director of Marketing and a Customer Success strategist, was a guest on a webinar hosted by ClientSuccess, talking about customer education (CE) strategies. Bill is […]

Going, going, gone... how to price your training program to sell

How do you price your customer education (CE) programs? Do you have a strategy you use to assess the value of the program, the cost […]

Three practical ideas on how to market your training program

"How should I promote my training?" That is the main question I get asked when I talk to customers and one of the biggest pain points […]

Creative ways to get your sales team to sell your customer training

Many software companies treat training as an afterthought, only selling enough of it to get customers up and running. They're missing out on the competitive advantage that […]

Strategy: Is It Really Dead Or Can It Work In Customer Education?

What is strategy? A quick dictionary search on Merriam-Webster shows it can mean "a careful plan or method" and "the art of devising or employing […]

Know Your Goal Before Developing a Customer Education Strategy

When it comes to our customer education strategies, most of us are in reaction mode. This can get us into trouble because we make promises that […]

Why Education is Good for Company Growth

If the main goal of your company is 'growth' right now, whether that's growing revenue or customers, did you know that a customer education strategy […]

Your guide to using account-based marketing to sell training

Account-based marketing (ABM) is all the rage right now, as companies use it to laser-target their marketing to specific audience members. It's one of the […]

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