Learndot

Our journal of discoveries, interviews and updates. Read on to uncover insights into — and the biggest secrets of — customer education and customer success.

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Posts by Learndot

The customer education maturity model (REDUX)

Our customer education maturity model has matured. We have adapted it to the changing times and to provide an improved model for building and operating […]

Learn to forecast: Mature customer education teams don’t ask for budgets

We’ve been working furiously on updating our customer education maturity model, based largely on the need to include a few important activities that mature teams […]

Customer education should not lead with product. Lead with this instead

We should not base our customer education mission on teaching product features to customers. We know this. Yet, expediency often wins the day and dictates […]

Help sales teams sell customer training with training credits

It is a constant struggle for customer education to get sales teams to sell customer training. Why? There are two broad hurdles that must be […]

4 ways education services drives revenue and how you deliver it

The education services function, in most software companies, is treated as a cost center. The mindset is about allocating budgets, controlling spend, and minimizing the […]

Education services revenue opportunities in a COVID-19 world

Classroom training is the leading revenue generator for education services. TSIA reports that 79% of customer training revenue is derived from instructor-led training, 38% of […]

How to build your education services plan for 2021

It’s that time of year again: annual planning. It’s when education services teams at software companies all over the world scramble to put presentation decks […]

Welcome to the party: PluralSight acquires DevelopIntelligence

Congratulations to PluralSight on your October 14, 2020 acquisition of DevelopIntelligence. I especially want to call out Aaron Skonnard, co-founder and CEO of PluralSight, for […]

[Infographic] The revenue impact of education services

Most executive teams and founder/CEOs intuitively know that customers will need some level of help in learning how to use the software they just purchased […]

A new podcast from Learndot by ServiceRocket

We just launched a podcast. It’s called, Connecting the Dots. It is a podcast about building a SaaS business on learning. Learning from customers and […]

Education services shouldn’t hire anyone without a staffing model

You cannot hire people onto your education services team because you are busy. This is a bad idea. It means you have no staffing model, […]

Create a forecast: What can education services learn from sales?

A sales forecast is an expression of expected sales revenue. It estimates how much your company plans to sell within a certain time period—and the […]

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