Our journal of discoveries, interviews and updates. Read on to uncover insights into — and the biggest secrets of — customer education and customer success.
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In light of the guidance we’ve all been given about physical distancing, you are likely making changes to your in-person training offerings. You may be […]
When building a business case for customer education, there are many factors that go into it. Return on investment is certainly the most obvious and […]
Every entrepreneurial CEO, including the one who founded your company, looks at revenue streams a vital to future growth. Therefore, your CEO is constantly thinking […]
The main objective of product training is to enable your customers to start using your product as quickly as possible. Passive teaching methods like presentations, […]
Customer education can be a competitive advantage and help your sales team win deals against your most direct competitor. Don't believe me? Just ask your […]
Fall is tech conference season in Silicon Valley, and there is quite a consistent and accelerating flow of conferences that all seem to lead up to the […]
Indeed Academy launched in October 2017 to help recruiters get the most out of Indeed and become better at what they do. The original, stated […]
If you are a SaaS business with a product-led growth strategy, a product education team is non-negotiable, says Ashley Murphy, former director of growth at OpenView. […]
Customer education is a marketing strategy, and customer education teams should report to marketing. There. I said it. This is not to say that education […]
In September, I gave a short talk at ClientSuccess's CS100 Summit about how to design a customer education strategy. I focused on stories about how different software […]
Here are 3 major problems you're facing if you are in the SaaS space: Competition is fierce. There are tens (if not hundreds) other companies […]
There is a misconception in the software industry (especially among enterprise SaaS companies) that customer education is a tool to be used only to help a […]
