Our journal of discoveries, interviews and updates. Read on to uncover insights into — and the biggest secrets of — customer education and customer success.
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What is strategy? A quick dictionary search on Merriam-Webster shows it can mean "a careful plan or method" and "the art of devising or employing […]
When it comes to our customer education strategies, most of us are in reaction mode. This can get us into trouble because we make promises that […]
If the main goal of your company is 'growth' right now, whether that's growing revenue or customers, did you know that a customer education strategy […]
Account-based marketing (ABM) is all the rage right now, as companies use it to laser-target their marketing to specific audience members. It's one of the […]
The mantra from most business executives is "expansion in all ways", and for most teams in the organization, it's easy to figure out how to […]
"What is the Empire State Building?" "Who is Picasso?" "What is the Atlantic Ocean?" One of my favorite things is trivia and more specifically, Jeopardy! […]
Data analytics at any scale is intimidating, especially to customer education teams who aren't used to looking at numbers. There are so many pieces of […]
With the rise of 'as-a-Service' (or XaaS) products around the world, software companies are becoming more aware of the importance of customer education. They're seeing the […]
Big Data. KPIs. ROI. Average whatevers. These days it's pretty hard to get away from numbers. Companies are using their data to uncover all sorts of information […]
This is not a prediction. It is more of a description of trends that are already underway. Some of you early adopters are riding these […]
In December 2017, Customer Education University announced a second course called, How to Design a Customer Education Strategy, and I am very excited about it. One of the best things […]
ServiceRocket is proud to announce that we have received two Learning Management System (LMS) awards from technology research firm Talented Learning in 2017. Learndot has been named […]
