Our journal of discoveries, interviews and updates. Read on to uncover insights into — and the biggest secrets of — customer education and customer success.

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Posts by Learndot

Don’t Cancel Your In-Person Training

In light of the guidance we’ve all been given about physical distancing, you are likely making changes to your in-person training offerings. You may be […]

A Tale of Two CFOs: The Case for Customer Education

When building a business case for customer education, there are many factors that go into it. Return on investment is certainly the most obvious and […]

The Definitive List of Customer Education Revenue Streams

Every entrepreneurial CEO, including the one who founded your company, looks at revenue streams a vital to future growth. Therefore, your CEO is constantly thinking […]

How to integrate in-product exercises in your training to make it stick

The main objective of product training is to enable your customers to start using your product as quickly as possible. Passive teaching methods like presentations, […]

Where have you been all my life? said marketing to customer education

Customer education can be a competitive advantage and help your sales team win deals against your most direct competitor. Don't believe me? Just ask your […]

SOLD OUT! The importance of having customer training at your conference

Fall is tech conference season in Silicon Valley, and there is quite a consistent and accelerating flow of conferences that all seem to lead up to the […]

3 lessons from Indeed Academy about customer education

Indeed Academy launched in October 2017 to help recruiters get the most out of Indeed and become better at what they do. The original, stated […]

How Intercom Redesigned Its Customer Education Strategy

If you are a SaaS business with a product-led growth strategy, a product education team is non-negotiable, says Ashley Murphy, former director of growth at OpenView. […]

Customer education is a marketing strategy

Customer education is a marketing strategy, and customer education teams should report to marketing. There. I said it. This is not to say that education […]

I want training to be free. My CFO wants to charge. What do I do?

In September, I gave a short talk at ClientSuccess's CS100 Summit about how to design a customer education strategy. I focused on stories about how different software […]

Why we enable software companies to build their customer training for free

Here are 3 major problems you're facing if you are in the SaaS space: Competition is fierce. There are tens (if not hundreds) other companies […]

Customer education: the multifaceted solution to driving business success

There is a misconception in the software industry (especially among enterprise SaaS companies) that customer education is a tool to be used only to help a […]

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