Our journal of discoveries, interviews and updates. Read on to uncover insights into — and the biggest secrets of — customer education and customer success.

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Posts by Learndot

An agile approach to education services product development lifecycle

An education services product roadmap helps us plan out what courses we are going to create and when we are going to create them. A […]

How to start your education services product roadmap

Value proposition design is a necessary starting point for building your education services offerings and marketing plans. Once you have completed your value proposition canvases, […]

Product management thinking in education services

“One topic, one course” thinking is holding back education services. Well, not all teams. Leading education services teams use product management thinking in an effort […]

Putting your education services value proposition canvas to work

If you read my last article, you know that I struggled with value proposition design because I didn’t really know how to answer the question, […]

Validating your education services value proposition canvas

When I created my first value proposition canvas and showed it to others, the first question asked was, “How do we know if this is […]

Designing your education services marketing value map

For us to execute effective education services marketing and drive customers to purchase, complete, and apply what they learned in our training courses, we need […]

Education services marketing requires solid customer profiles

Unless you have a good set of customer profiles, you cannot create effective education services marketing, or for that matter, you cannot create effective training […]

The first step in your education services marketing plan

The job of an education services team at an enterprise software company is to develop and deliver education programs to help customers learn how to […]

Customer Training is a Force Multiplier

Back in the olden days of early 2020, we visited a customer onsite (pre-Covid-19) to deliver a quarterly business review (QBR) and participate in a […]

Don’t Cancel Your In-Person Training

In light of the guidance we’ve all been given about physical distancing, you are likely making changes to your in-person training offerings. You may be […]

A Tale of Two CFOs: The Case for Customer Education

When building a business case for customer education, there are many factors that go into it. Return on investment is certainly the most obvious and […]

The Definitive List of Customer Education Revenue Streams

Every entrepreneurial CEO, including the one who founded your company, looks at revenue streams a vital to future growth. Therefore, your CEO is constantly thinking […]

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