Maestro Blog

Maestro develops innovative learning strategies, incredibly intuitive software, and interactive experiences that users love.

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Posts by Maestro Blog

How to Create Something Your Consumers Value

The job of marketers is to convince consumers to buy a product. Consumers make their decision on whether or not to buy a product by […]

Do your eLearning courses need a Learning Mascot?

When most people think of mascots, they think sports—a costume-clad representative of the team’s logo or ethos who entertains and engages the crowd from the […]

How to Use Narrative Transportation in Marketing

On December 18, 2015, Yazidi teenager Nadia Murad sat in front of world leaders and shared her story at the United Nations. The year before, […]

New Ways to Impress at Trade Shows in 2020

Trade shows are exhilarating. The lights. The sounds. The energy. Everyone is showing off their latest and greatest products and trying to set themselves apart […]

How to Boost Your Video’s ROI in 8 Different Ways

Everyone has it. That perfect shirt you wish you’d bought in every color and then a few extras. If you’d known how awesome it would […]

How to Know When to Use Mobile Learning

When the iPhone first released, it created a hype cycle that couldn’t be overlooked. Now, the hype has calmed — simply because mobile devices are […]

How Video Has Changed Learning for the Better

Thomas Edison declared in just 1913 that “It is possible to touch every branch of human knowledge with the motion picture.” Today, video is doing […]

What Happened to the Gamification Revolution?

In the past, society has been fueled by coal, fossil fuels, and nuclear power. Today, it is powered by games. Games have the power to […]

3 Ways to Use Technology to Make Your Learning Pop

Have you ever looked at an eLearning module and thought, “Oh wow—that’s awesome. I’ve never seen anything like it.” If you have, that’s wonderful—your learning […]

6 Ways You Can Increase the Value of Your Brand

When multiple people develop and share the same viewpoint on your brand, this becomes the foundational value of your brand. This means that if people […]

How to Use Memory to Increase the Value of Your Brand

Today, people have hundreds of choices for every product or service, and brands have to fight for recognition in a crowded marketplace. So what makes […]

How to Create a Consistent Brand Experience

Picture this. Every time someone comes to take care of your lawn, they mow it at a different height. Sometimes they pick up the grass […]

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