Measuring Learning Impact on Your Business
If you are an L&D leader, one of your most pressing issues is probably showing the impact of what you do on business results. For most of the learning leaders we meet, the challenge is that business leaders want the answer in value. They want to know what they are getting for their L&D spend—What's it worth? We have had a long conversation about learning measurement for the past few decades. We have developed and used many learning evaluation models that lead us through a series of questions. One of the most popular is the Kirkpatrick model: 1. How well did we satisfy the learning participants? 2. Did they gain the intended knowledge, skills, attitude, confidence, and commitment? 3. Do they apply what they learned on the job? 4. Did we achieve the intended outcome? The fourth question is where things fall apart because the defined outcome is usually not what excites your CEO. That makes it nearly impossible to show the impact on the business.
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