PLATO Blog

Have you ever had a bad experience with a software upgrade? Do you remember the mess that was Windows Vista and the problems that it created […]

As customer experience becomes the new battleground overtaking price and product, 72% of companies rate it as their top business priority, according to a recent […]

Every business – be it a multi-billion-dollar enterprise or a small café in a popular tourist destination must focus on customer service and customer experience. […]

Digital disruption is not only impacting the way we do business but also consumer expectations. Today’s time-deprived consumers want products and services that make their […]

Hubspot’s new user onboarding for inbound marketing is an enormously successful program. The secret behind its success? Their Inbound Certification course and Understanding Your Hubspot […]

So, you are ready for a new software product rollout and looking forward to drive product adoption and boosting end-user productivity.  But this is possible […]

It’s no secret: companies such as Apple, Uber, Salesforce, Amazon Web Services have turned the process of ensuring product success into a fine art. Is […]

SaaS companies operate with a typical product-focused approach towards sales and growing revenue. The potential of a business model that includes related services is seldom […]

‘Sales Enablement’ is a fancy term that has gained a lot of prominence in the last few years. So how does one define the term? […]

Customer success has come a long way from being a sketchy idea most organizations were toying with until a few years ago to a full-fledged […]

Some of the challenges that SaaS companies face today stem from customer demands.  For one thing, SaaS customers have high expectations. For another, value-driven customers […]

It is an undisputed fact that customer service is a critical differentiator in the IT or financial services industry. But what about B2B firms such […]