Games with Purpose. We are a BAFTA-winning applied games studio that create games which empower, educate and transform behaviour.

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Posts by Preloaded

Designing play at the V&A

How can a game make the story of a building – not its contents – fun for a family audience? The V&A commissioned Preloaded to […]

Museum Next 2017 – let the gamechanging begin!

The theme at this year’s MuseumNext was ‘gamechangers’ and while there wasn’t much talk of games per se (besides the indoor snowball fight to kick […]

Audience Testing: Why, when and what to test

Whether you’re creating a game or product of any kind, getting it right for the target audience(s) is critical. The difference between a good and […]

Doc/Fest Alternate Realities – Play like you mean it

Sheffield Doc/Fest’s Alternate Realities Summit explores the use of new and emerging technologies for storytelling, and this year Preloaded had the privilege giving the opening keynote. […]

VR with Purpose: Engendering Empathy

What would the world be like if everyone understood each other better? Might it lead to an end to online trolling, cyber-bullying, or discrimination? Could […]

#VRWC17: How to put VR into Museums

Fresh from VR World Congress, I wanted to write-up the talk we gave on creating compelling in-gallery VR which enhances visitor experience. This post outlines […]

VR With Purpose @ Purposeful

Last week, we hosted our 2nd Purposeful event at the wonderful Century Club, focusing this time on VR with Purpose. Here at Preloaded, we believe […]

VR with Purpose: Better than reality

While the quality and fidelity of VR will soon allow us to replicate our world, we believe the slavish pursuit of authenticity actually misses a […]

Introducing VR with Purpose

The main focus for VR in 2016 was the technology. How good is it, what is the difference between the various platforms, and perhaps most […]

Zero Threat: How we did it

Cyber security is a global issue and this post is about the design thinking behind our latest Game with Purpose, created not for gamers, but […]

The Science Museum’s first VR experience

In collaboration with the Science Museum and Samsung, Preloaded are very excited to announce the creation of the Handley Page VR experience developed for the […]

The Universe in an inkspot

Stephen Hawking’s ‘A Brief History of Time’ is one of the most important books of the 20th century and for very good reasons. It helps […]