INDIANAPOLIS, 12/13/2016, Bottom-Line Performance (BLP) announced today that TE Town, a mobile game BLP created for TE Connectivity (TE), a global leader in connectivity and sensors, won the “2016 Best Sales Tools – Channel Partner Engagement” marketing award from ECIA. This winning solution was announced at this year’s ECIA Executive Conference.
To be successful, TE’s global sales team and distributors need a broad understanding of the primary customer types they serve, and the connectivity and sensor products these customers require. TE Town helps distributors learn about their customers right from their smartphones, and view applicable products for each customer so they can position the right products with the right customers.