Blue Shield: Social Media and Gamification

We write alot about gamification on our blog; how it increases engagement, boost morale, the list goes on and on. So, for this installment we will be looking at more of a case study type bit. Enjoy!

Blue Shield of California has discovered that gamification combined with social media is motivating its employees to strive towards healthier lifestyles. They’re also now thinking the approach could work for the employees of their corporate health insurance clients as well. Implementing this strategy would be good for everyone, particularly the employees and their families.

As Information Week website reports,

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