Book review: Creativity Inc

I’m a huge fan of Pixar films like Toy Story, Wall-E, Monsters Inc. and The Incredibles, so I wanted to read this as a way to see in and understand how films I like get made. What I found instead was an amazing insight into a creative business culture where a top-down management is eschewed in favour of openness and sharing. Working in a fairly creative environment myself (maybe not the traditional creative work but us LTs do need the ability to be creative and flexible) this book just shouted “you need this” at me.

“Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios―into the story meetings, the postmortems, and the ‘Braintrust’ sessions where art is born. It is, at heart, a book about how to build and sustain a creative culture―but it is also, as Pixar co-founder and president Ed Catmull writes, ‘an expression of the ideas that I believe make the best in us possible’.” – Creativity Inc. by Ed Catmull

Read the full story by


Olympic Learning! Over 32 Web Resources and Activities Quality Indicator Reporting
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK