Branding: eLearning’s Secret Weapon

When you’re taking on the forces of dull online learning, you’ve got a massive challenge in front of you. You need to create an awesome piece of eLearning that engages the learners, teaches them what they need to know, and more often than not, you need to do it by next week on a shoestring budget.

If only you had a secret weapon.

Well it turns out that there is a source of power that all companies worth their salt should have. Your bank has it, your favourite coffee shop has it; – it’s even a key ingredient (figuratively speaking) of that chocolate bar that you’re quite partial to.

That’s right – that powerful tool lurking in your arsenal is your brand!

Your brand is more than just colours, fonts and logos. It tells the world who your company is and what your values are. If you mention your company’s name to a random passer-by, your brand will be the first thing that pops into their mind (unless they’ve never heard of you, in which case they’ll just think you need to lie down).

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