Build Your eLearning Strategy Around the Employee Lifecycle

When you’re busy creating courses and cranking out eLearning content, it’s easy to forget the “why” behind the “what” you’re creating. Without a solid strategy to fall back on, designers can lose sight of the strategy for how their content supports learners and the organization. At the same time, I’ve seen eLearning teams lose sight of making progress when they get bogged down by trying to develop a detailed, fail-proof strategy.

While I think a strategy is required, I don’t think it has to be too complex. The core question an eLearning strategy must answer is: how does our eLearning content support employees in delivering on organizational objectives? To answer this question, build your strategy around the four stages of the employee lifecycle: recruit, onboard, develop, and separate.

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