Building Your Instructional Design Brand

A picture can be worth 1000 words in your training program.

Whether you are writing for face-to-face delivery or web-based training, having the right visuals can be the thread that holds a presentation together. Good visual design helps focus the learner’s attention and can be an exciting, innovative way to present content.

Here are a few ways to think visually and find your own visual style that will help engage learners and enhance their retention.

Tip 1: Choose visuals that communicate the message of your content.

Visuals help tell the story, so they should match your message. Photos are great for setting tone, icons work well for explaining processes or conceptual ideas, and infographic-style charts can breathe life into statistics and facts.

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