Building Your Personal Brand

A few months ago I was invited to be part of a panel discussion on personal branding at the Australian Institute of Training and Development (AITD) national conference. Unfortunately I wasn’t able to attend so I asked Michelle Ockers (who lead the discussion) if it would be ok if I wrote a blog post on the topic, using some of her discussion questions as a basis of the post. She kindly agreed and so here are my thoughts…

Michelle defines a personal brand as:

“While we associate brands with large corporations and products, the idea of having a personal brand is relatively recent. It would be easy to dismiss the idea of building a personal brand as hype or inauthentic. Perhaps it helps to view your personal brand as another term for your professional reputation. It is about who others think you are, what your purpose is, and what you stand for.”

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