Business relationship building is everyone’s job

It does not matter what business you are in: Relationships are everything. Not even the most technical, data-driven employee operates in a vacuum. Employees with good relationships are healthier, happier, and more likely to advance in their careers. Employers benefit through increased engagement, improved productivity, and a workforce that is less likely to leave.

I was reminded of this when I spoke at a conference for users of a highly specialized and technical piece of software. Standing in front of an international audience of process engineers and manufacturing control managers, I wondered how my message would resonate with them. Would they dismiss business relationship building as just another “soft skill?”

My worries were unfounded. The audience was interactive, enthusiastic, and engaged (everything a speaker could hope for, in fact). Several audience members approached me afterwards, eager to share their own relationship building success stories.

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