Buzzwords and Branding

I was reflecting on a few things on terminology, buzzwords and branding in particular. And, as usual, learning out loud, here are my reflections.

The script:

So I’ve been known to take a bit of a blade to buzzwords (c.f. microlearning). And, I reckon there’s a distinction between vocabulary and hype. Further, I get the need for branding (and have been slack on my own part).  So, here I talk about buzzwords and branding.

First, vocabulary is important. I’m a stickler (I’m sure some would say pedantic ;) about conceptual clarity. We need to have clear language to distinguish between different concepts. (You shouldn’t say ‘cat’ when you mean ‘dog’, someone’s likely to get a wee bit confused!)

And, to be clear, there’s internal and external vocabulary. For instance, other people don’t really care about objectives, they just want outcomes. This internal vocabulary can be shortcuts, and help us minimize what we need to say to still communicate. Brevity is the soul of wit, after all.

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