Can eLearning Increase Your Sales?

Selling is the lifeblood of every company, and the sales force drives revenues. In fact, they’re the only people in the organization who consistently add to the income statement’s top line. Everyone else detracts from it, so the more your team sells, the more potential profit your business will see. Selling relies heavily on soft skills, which people can learn. As decision makers begin to see results from soft-skills eLearning, we’ll see an increase in this type of training and a move away from weekly trainings disguised as motivational “meetings.”

Keep It Simple

Learning Solutions Magazine points out that it’s too easy to create eLearning monsters when designing trainings for soft skills Too often, companies end up with 30, 60 or 90-minute modules crammed full of important information that no one cares to watch. Sales people are generally motivated Type A’s. Behavioral psychology research says, “Keep it short and simple,” if you want them to absorb the information.

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