Can Gamification Be Used By The Government?

Gamification has been proven to be a worthy digital learning strategy in the past few years, which has resulted in not only corporate organizations using to train their employees, but a number of other industries including healthcare, food, travel and hospitality as well as eCommerce to name a few. A number of learning and development (L&D) professionals go so far as to say that gamification can be used in any industry to help people learn skills , change behaviours and develop a lasting knowledge on various subjects while keeping them engaged. This statement awakened a curiosity in our minds. Can gamification be really used in any industry? What about the government? With some research we found out that gamification can indeed be even used by the government for a number of purposes, all mostly related to educating the public in some manner. In fact, a number of governments around the world have already been using gamification. In this article, we’ll discuss how governments can use gamification in various ways in their day to day working.

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