Can sales incentives work to sell customer education programs?

The mantra from most business executives is "expansion in all ways", and for most teams in the organization, it's easy to figure out how to do that. Customer education (CE) leaders want to do their part too, so how can they sell more education programs? One way is to partner with sales teams to sell education and offering them incentives to do so.

CE leaders *want* to help increase the bottom line and expand the business, yet besides hopping on the sales calls themselves, it's not always obvious how they can do that. By stealing an idea from sales however, CE leaders can increase their visibility in deals and contribute more obviously to that mandated expansion.

What idea? Incentives. We're talking about using incentives to encourage the sales teams to sell more education programs. CE leaders may not be familiar with how to use incentives like their sales leader counterparts, so let's discover a bit more about it.

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