Certification and Its Role in Software Adoption

Certification is one proactive solution that ensures customers are trained to properly use software and increases the likelihood that customers will renew year-after-year. Instead of focusing on acquiring new customers, software companies should focus on retaining customers by striving to not only train, but certify their customers so it's ensured customers know how to use the software. After all, renewals are a leading indicator of series A valuations for SaaS companies, if you ask Tomasz Tunguz.

Certification can lead to increased renewals because customers who know how to use the software are more likely to form an attachment to the software, reuse the skills they learned using your software, and adopt the software permanently.

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