Change People’s Minds without the Facts

How often have you presented an argument – backed up facts, figures and robust research – but have failed to convince people? The evidence should speak for itself, right? The simple answer is that facts and rational arguments aren’t very good at altering people’s beliefs. Humans’ are just too prone to adopt short cuts in their decision-making process to be persuaded by mere fact. This month’s Hot Topic looks into dealing with fake-facts and the art of arguing for the evidence.