This is the second of a two-part interview conducted with Cayden Mak, Executive Director of 18 Million Rising, for my book Change the World Using Social Media (Rowman & Littlefield; projected publication date is autumn 2018). The interview was conducted online using a shared Google Doc, and has been lightly edited.
Broadcast vs. engagement: what would you suggest to those who still see social media as a broadcast medium rather than as a way to engage others in reaching shared goals?
Cayden Mak, 18 Million Rising
The answer to this one is in some ways similar to the one above [at the end of part one of this interview]—there’s a thing about moving your social at the pace of ordinary people. There are a lot of behind-the-scenes things you can do to run a tight ship, but at its core you need to be approachable and responsive to the people who are excited about the work you’re doing. Knowing how to route inquiries, for instance, is really important. And making sure responses to those inquiries have a real human touch makes a difference.
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