Choosing Colors for Your ESL Brand

Billionaire Jeff Bezos described it best. “Your brand is what other people say about you when you are not in the room“.

If people know you as “the guy who helps IT engineers succeed at English job interviews“, “the woman who helps kids with learning disabilities to read English” or “the teacher who introduces English conversation to teenagers through live streaming games“, THAT is your brand.

Brand is the relationship between the customers and the business. ‍Brand identity is what we can see. It’s the design of a brand. ‍It is the name, logo, tag line (slogan) and other features that distinguish at a glance one seller from others. The key to building a successful brand identity is to create something which creates an emotional resonance with the customer.

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