CloudQast business development secret: poems generate business boom

The leadership communications specialist CloudQast has hit on an unusual, highly creative and successful business strategy to bring it customers: it writes poems.

 

CloudQast director, Damian Gaskin, explained, “When we encountered the credit crunch, in 2008, a number of our customers reduced their budgets and that affected CloudQast’s activity and income-generation.

 

Damian Gaskin, of CloudQast.

 

“Rather than become a nuisance contacting organisations and asking them to spend money they hadn’t got, my fellow CloudQast director, Lindsey Mack, and I hit on the idea of writing poems. We then sent these to CloudQast’s customers and potential customers instead.”

 

CloudQast's Lindsey Mack.

 

According to Damian, writing the poems was fun. He said, “We felt that we were not only feeding our creativity skills but also giving our clients something to smile about in tough times. Distributing the poems on a regular basis meant that CloudQast could ‘give something back’ to its clients and keep its name in front of potential clients without annoying them.

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