Coloring the eLearning World (or, Why Corporate Brand Books Aren’t the Devil)

I’ve read quite a few things around other eLearning blogs lately regarding color use in eLearning projects, and it has very much piqued my interest. As (what I consider myself) a designer first, color is infinitely fascinating in my world and there’s nothing worse than being overly restricted in its use. All that being said, I think that there is too much reluctance, and even indignation, about constraints placed on development by way of corporate color requirements provided in brand books and the like.

In truth, I actually find the requirement/availability of a “brand book” quite liberating for several reasons.

It’s One Less Thing To Worry About

Let’s get this out of the way: eLearning is about solving problems, not making pretty pictures. It shares that with all true design vocations. It’s not about art. It’s not about expressing your personal style. It’s not about working through your childhood. There is some information, some process, some concept that needs to be presented and corresponding understanding that needs to be measured.

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