Competitive Edge: Using Gamification as Motivation

Having a hard time motivating your users to login and complete your brand-new and well-made training? Sometimes a little extra incentive in the form of a game or a reward can help take user engagement to the next level.  We will be looking at gamification in a two-part blog series, and in the first article, we will look at motivating with points and rewards.

Gamification, or adding the elements of game playing such as point scoring and the chance to win prizes,can give your users a sense of pride and accomplishment as they watch their points increase with each new module completed. It can also incentivize your users to go the extra mile and complete optional trainings for the additional reward. Gamification can even have a positive effect on your corporate culture by making training more approachable and encouraging friendly competition between coworkers or teams for who can reach their goals first and reap the rewards.