Connecting with Customers during Coronavirus

Before the pandemic, if you bought a new iPhone from Apple, you could learn all about its newest features in a free class at the Apple Store. Since April, however, the in-store classes have been limited at Apple Stores. Instead the training has gone online.

Apple isn’t the only company that’s changed its customer training. Sephora in-store make-up classes are now paid virtual sessions. Home Depot’s Homeowner 101 workshops are livestreams. Williams-Sonoma’s cooking classes and events are virtual now, and Michael’s crafting classes are all conducted via Zoom.

The pandemic has changed the way we connect with each other, and that extends to your customers as well. Even if your business isn’t a retailer, like the businesses mentioned above, chances are, the pandemic and its restrictions has changed your relationship with your customers, clients, and prospects.

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