Content – Change the Narrative

It was finished. All I had to do was click publish, but then something happened. Dinner.

Afterwards, I started to question the post.  Too many times I find that when talking about content, 3rd party content providers, content driven strategies from learning system vendors (which is quite hot) and marketplaces place more of a general approach to buying and pushing it.

The Grocery Store

A few weeks back, I was standing in front of the butcher area and mentioned to the person standing in line as well, on how they never seem to put enough spice on the meat. Her response was that they needed to consider everyone.  It was a valid point and one that we all run into every day, regardless of the consumer product.

Some eateries give you the option of mild or spicy, but most give you what everyone gets – general for all, not specific to you.

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