Content isn’t a silo

I mentioned in my previous post that I was talking at the xAPI camp about content strategy, and on the way in I created a new diagram to convey a concept I wanted to discuss.  Of course one of the things I agitate about for the revolution is that L&D can’t hide away but has to start engaging across the business.  And, let me add, that’s only increasing.  Our silos are breaking down. To wit:

Here I was trying to think of activities that cross silos.  So, of course, the overall role of the business aligns and integrates the separate actions of sales, marketing, IT, etc.  And, to suit my campaign, I looked for others.

Obviously, data is coming out across the organization.  As I mentioned in that last post, we can only look at the impact of L&D on performance if we can start working with data from the business units, but data from customer service influences marketing, and so on.

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