Content Marketing for your Association isn’t as Scary as you Think

As a marketer, it’s hard to ignore the content marketing buzz. How do you know if you’re executing content marketing correctly? Do you need to have a budget for content marketing? How much time should you put into it? How can you measure the ROI? There are a lot of questions to think about when you implement a new marketing tactic, however, the great thing about content marketing (especially for associations) is that it isn’t really new, nor does it require a big change from your current marketing initiatives.

I say “especially for associations” because we all know that most associations don’t have a dedicated marketing team. And that’s okay. Anyone can contribute to marketing, and should, in order to grow the overall outreach of the association. The question is how do you get your staff, and yourself, to think like a content marketer?

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