Converting Your Training to Jobs-to-be-Done-Focused Training

Most software companies are so enamored by their product's features that they use it everywhere. It's in their marketing, thought leadership pieces, and especially in their training material. Sure, it's important that you train customers on the features so they know how to use their products, but they probably bought your product for a different reason entirely. So why are your training programs still features-based?

We've been digging in to the Jobs-To-Be-Done (JTBD) theory and framework lately and think it's a great perspective to use when creating training programs. But what if you already have a ton of features-focused training? Let's take a closer look at how you can convert it to JTBD-focused training.

A quick JTBD recap

Read the full story by


5 Common eLearning Mistakes To Avoid! eLearning Pet Peeves
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK