Corporate Training Video: 8 Effective Styles To Engage Your Learners

During our annual development team retrospective, we realized that video has begun to comprise an increasingly larger share of our project portfolio. The growing demand for video is exhilarating for us as a learning development team; it’s an indicator that clients are grasping the value of blended learning.

More than ever, clients enter the conversation knowing that it’s not enough to focus on task-level proficiency; learning is optimized when learners are engaged at all levels: Head, Heart, and Hands. And, when it comes to engaging the Head and Heart, video is one of the best learning tools at our disposal.

Video is a powerful teaching tool, even outside the L&D world. Instructional video has exploded as an effective method for gaining learner engagement, which is critical to long-term retention. For example, the new level of video quality from news sources like The New York Times is drastically different than a 6 o’clock news format. Producers combine graphics and animation to deliver a new form of storytelling.

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