Cracking the Code: Learning’s Impact on Results

David Wentworth, Principal Learning Analyst, Brandon Hall Group

For all the time, energy and effort put into the creation and delivery of learning, organizations are still not very good at measuring its impact. In fact, only half the companies in Brandon Hall Group’s 2019 Learning Measurement Study say they are either effective or very effective at measuring their formal learning programs. It’s far, far worse when it comes to informal (15%) and experiential (24%).

Somehow, we’ve convinced ourselves that learning programs are effective because exist. Therefore, companies need only measure whether or not people completed the program to prove its value. But that has never been true and we know it! Yet, the most commonly used metric for learning is course completions. I have absolutely zero idea how the fact that a certain percentage of employees completed a course translates into a meaningful result. It is simply a measure of the efficiency of learning, not the efficacy.

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